Seven Reasons to Switch from EMail Marketing to RSS Advertising
Bill at Pheedo highlights 7 reasons to migrate to RSS. 1. Sender ID 2. CAN SPAM ACT 3. Blacklists 4. Known Sender 5. Email Filters 6. Bonded Sender Program 7. Cost of Sending Email
These are seven strong reasons for any marketer to at least consider testing RSS advertising. The nature of RSS and its one-click unsubscribe functionality makes this new marketing medium self-policing - no need for filters or government intervention.