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SxSW: How to Hot-Wire the Creative Process

How to Hot-Wire the Creative Process
Drive it like you stole it...

Curt Cloninger- University of North Carolina at Asherville
Curt hangs out @
presentation @
his play design site @

Curt was a great communicator and great teacher from the stage. Many people in the audience that I heard said his book, Fresh Styles for Web Designers was great.  I recommend logging on [link] to get the outline.

The just of this session was create a process that will lead to the results that you are wanting. Knowing that this is contrarian to many “creative types” he was great at showing many wonderful examples. Here is a great quote that sums it up:

"Process is more important than outcome. When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we're going, but we will know we want to be there."
        - Bruce Mau

tags: sxsw | curt cloninger
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SxSW 2005Terry Storch