Change or die.

Fast Company May 2005... {Change or die.

What if you were given that choice? For real. What if it weren’t just the hyperbolic rhetoric that conflates corporate performance with life and death? Not the overblown exhortations of a rabid boss, or a slick motivational speaker, or a self-dramatizing CEO. We’re talking actual life or death now. Your own life or death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? If you didn’t, your time would end soon—a lot sooner than it had to. Could you change when change really mattered? When it mattered most?
Yes, you say?
Try again.
Yes.
You’re probable deluding yourself.
you wouldn’t change.
Don’t believe it? You want odds? Here are the odds, nine to one. That’s nine to one against you. How do you like those odds?
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Thanks to a great friend of mine, I just picked up the latest Fast Company magazine that features {Change or die. Wow, this is an incredible article that I highly recommend you stopping by Barnes and Noble and pick it up today.

The article also features Five Myths About Changing Behavior... we can all learn a lot from this.

I hope you enjoy it as much as I did. Thanks again Brian for the heads up.

tags: change | fast company
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