A simple story...
Seth Godin posted about the "Perfect" billboard at Grand Central.
No URL. No slogan. No USP or benefits or call to action.
Just a story... worth 1,000 words.
Perfect. =>Seth Godin
My question is: What can we (churches) learn from this ad? How does it translate to everything that we do? It is all about a story, isn't it... So often we clutter up the story with fluff and junk, that you can no longer hear or see the story. Again, no url, no slogan, no call to action. Just a story. Wow, what a concept.