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A simple story...

Seth Godin posted about the "Perfect" billboard at Grand Central.

Tiffany_1 Everything about this Tiffany's billboard at Grand Central is perfect.

No URL. No slogan. No USP or benefits or call to action.

Just a story... worth 1,000 words.

Perfect. =>Seth Godin

My question is: What can we (churches) learn from this ad? How does it translate to everything that we do? It is all about a story, isn't it... So often we clutter up the story with fluff and junk, that you can no longer hear or see the story. Again, no url, no slogan, no call to action. Just a story. Wow, what a concept.