Seth Godin posted about the "Perfect" billboard at Grand Central.

Everything about this Tiffany's billboard at Grand Central is perfect.

No URL. No slogan. No USP or benefits or call to action.

Just a story... worth 1,000 words.

Perfect. =>Seth Godin

My question is: What can we (churches) learn from this ad? How does it translate to everything that we do? It is all about a story, isn't it... So often we clutter up the story with fluff and junk, that you can no longer hear or see the story. Again, no url, no slogan, no call to action. Just a story. Wow, what a concept.