Blogging 101 Notes
Here are the notes and outline from the first Blogging 101 class atFellowship. The turn out was great, with over 20 people in the conference room and I hope that is was informative for them. Check out these notes from Troy Page. [View] I actually think that I see a Ligor that he was drawing, or is that me?
A website with a casual, “conversational feel” to it. It is continually updated by the author/authors. A blog can be personal, professional, or corporate.
• [*] Bruce Johnson – Leadership lessons for pastors
• [*] Scott Hodge – Pastoral/behind the scenes and great personal connection with readers
• [*] Dallas Morning News – RSS example: subscribe to certain sections of the paper
• [*] Apple – RSS example: subscribe to new products
What is your purpose?
• Professional – Terry’s blog (technology/operations/leadership)
• Official/Corporate – GM blog example/what do customers want/etc?
Philosophy- Mark's Tips
• Easy publication – easy to post/update/change
• Sharing great information – Tom Peters blog (one location go get his favorite daily posts)
o [*] Terry’s Online giving conference call post
o [*] Scoble’s observation of FC (relationships, connectivity of non believers & believers)
• Better communication – Thomas Nelson’s CEO’s blog/internal communication
• The Blogging Policy– understand that anyone/everyone is able to read your blog
Be careful how you represent your church, and yourself
• Watch for islands when creating departmental blogs
Great way to keep up with many blogs on a daily basis, a free service
– blogs have the RSS technology, websites do not
• Bloglines – a great agrigator that I recommend to read many blogs (rss feeds)
• Typepad more customizable - pay for this service - more features photo album/typelists/etc
Tools for a Blog
• Blog Roll (Bloglines) - people can see what you’re reading and read along too
• RSS Icons
• Build a better blog – Brian Bailey’s 10 tips post
• Blogging tips
o Quick community/quick information – short posts are great!
o Be personal – people want a personal inside scoop
o Creative Titles are a must
o Publish your posts during high traffics times
o Write your posts and set up a future publish date
o Drafting capability to start/finish posts when you have time
o Give credit where credit is due, include links to what you’re posting
o Comment on others’ sites & include your blog address when commenting
o Typepad & Blogger can email you to notify of comments made on your blog
o RSS feed doesn’t notify you about comments on your blog
SCOTT - How much is Typepad per month?
TERRY – Will you have internal blogs for Executive level pastors at FC?
DELENA – Will you help to develop departmental blogs at FC?
JANAY – Do you reply to the comments you receive/what is your responsibility to the comments you receive?
AMY – Can you set up separate authors on one blog?