68-page report stating Corporate Blogs Aint Hype

Here is a full report published by Backbone Media, Inc. a Boston based Internet marketing company on what makes a successful corporate blog. [Report]

Steve Rubel pointed me to this, and has a wonderful quote.

“The brass ring of blogging is in using them to mobilize your customer evangelists to spread your word for you.” -Rubel

That is perfectly stated. I look forward to reading the full 68 pages on my day off tomorrow!