What is your car?
"We must design not just cars we would like to build but, more important, the cars that our customers want to buy". -Fredrick G. Donner, chairman and chief executive officer of General Motors from 1958-1967. Such a great quote. How easy it is to fall into the mentality of meeting and designing to our own needs. Every decision that we make we have the opportunity to design the car for ourself, or to design the car for our customer. So this begs the question, "What is your car?" What are you currently designing and who is it for? What are you currently buying, and who is it for? Etc, etc.
My continual prayer is that I always look to my personal Designer and Creator as the ultimate customer.