The beating is over.
Well, we arrived in Austin after a beating of a drive from Dallas. FYI, do not travel down I-35e towards Austin. The traffic is nuts due to the horrible construction. Make the extra trip over to I-35w, you will not regret it.
Downtown Ausin is packed with SXSW ateendees! The vibe is very high energy and it looks like the conference is going to be great.